Marketing systems are best structured by a simple analysis of:

• Customer needs: whether they are real or perceived.
• Demographics: segmentation of the best target groups and territories.
• Distribution: methods of getting the product or service to the customer.

After developing an all-important positioning concept for your business based on this analysis, the most appropriate marketing activities are prioritized. Budget allocations can be made logically and with confidence based on the expected rate of return. Such considerations often include:

• Customer Service Activities	• Distribution Channels	• Point-Of-Sale Awareness
• Sales Brochures	• Sales Representatives	• Special Promotions
• Trade Advertising	• Public Relations

All of our marketing projects benefit from tried-and-proven techniques. Our background in turnaround situations includes:

• Market Penetration	• Work-out Situations	• Profit Improvement Plans
• New Product Introductions	• Bankruptcy Avoidance	• Strategic Analysis
• Manufacturing Expansions	• Theory of Constraints